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Leadfeeder AI features, pricing and GDPR (October 2026)
Lead platform from Karlsruhe that identifies companies visiting your website and uses AI to prioritize accounts.
FreemiumFree plan
from €79 per month
Pricing details
According to the pricing page, Lite is free (up to 100 identified companies per month), Discover starts at 79 euros, Activate at 369 euros and Scale at 599 euros per month billed annually, Enterprise on request; unlimited users and a 14-day free trial. As of September 2026.
What is Leadfeeder?
Leadfeeder is a B2B lead generation platform from Karlsruhe that identifies companies visiting a website, enriches them with contact data and uses AI to prioritize accounts, aimed at sales and marketing teams in European markets.
Leadfeeder identifies website visitors at company level, sends real-time account alerts, pushes data to the CRM and, in higher plans, adds verified emails and phone numbers, intent filters and B2B display campaigns. On March 24, 2026, Dealfront Group GmbH renamed its Dealfront platform Leadfeeder; Dealfront itself had formed in 2022 from the merger of Echobot and Leadfeeder. The vendor reports more than 15,000 companies using the platform and a database of 60 million companies.
Leadfeeder AI features and use cases
- Prioritizes incoming accountsLeadfeeder AI ranks identified companies by buying signals such as visit behavior and fit. Sales teams call the accounts most likely to buy first instead of working through raw visitor lists.
- Sharpens the customer profileICP Insights uses AI to analyze which companies convert and describes the ideal customer profile. Marketing and sales can align targeting on the same definition.
- Builds lists and enriches leadsFrom the Activate plan, AI builds prospect lists, agentic AI enrichment qualifies leads, and in the Scale plan CRM records are enriched automatically. Reps start from a pre-filtered list rather than a long export.
What sets Leadfeeder apart
- Built and hosted in the EU on AWS, with ISO/IEC 27001 and ISO/IEC 27701 certification and a DPA based on standard contractual clauses.
- Free Lite plan and unlimited users on all plans; price is per account, not per seat.
Where Leadfeeder is strongest
Germany Available internationally
Leadfeeder belongs to Dealfront Group GmbH, headquartered in Karlsruhe, formed from the Karlsruhe vendor Echobot and Leadfeeder.
Questions to ask before you buy Leadfeeder
Website visitor tracking in Germany and the EU needs consent under e-privacy rules, so align it with your consent banner. Check the legal basis for contacting enriched contacts under GDPR. Prices depend on the number of identified companies, so estimate your volume first.
Using Leadfeeder in the EU: GDPR and AI Act
- Data locationEU (according to the vendor). Hosting regions: EU.
- Data processing agreementNot published by the vendor: ask for one (Art. 28 GDPR).
- EU AI ActCheck whether the AI prepares decisions about people. If not, the high-risk rules usually do not apply. The high-risk obligations apply from December 2, 2027 (Digital Omnibus).
General information with sources, not legal advice.
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Questions about Leadfeeder
Where is Leadfeeder data hosted?
According to the security page, the platform runs on AWS in EU/EEA regions.
Is there a free plan?
Yes. Lite stays free after the 14-day trial, with a 7-day visitor history and up to 100 identified companies per month.
What happened to Dealfront?
Dealfront Group GmbH in Karlsruhe renamed its platform Leadfeeder on March 24, 2026. The company, team and platform stay the same according to the vendor, and existing contracts continue with the same legal entities.
Leadfeeder update historyno updates yet
No changes recorded for Leadfeeder yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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