Iterable AI features and pricing (October 2026)

Iterable is a customer engagement platform for building cross-channel campaigns and journeys across email, SMS and push. Marketing and lifecycle teams at consumer brands use it to personalize messages with AI decisioning and agents.

Iterable combines Campaigns and Journeys for orchestrating messages, a Catalog for dynamic product data and Predictive Goals, and it unifies behavioral, product and engagement data. The Nova intelligence layer adds Insights, Decisioning and Agents. The vendor names industries such as consumer apps, fintech, marketplaces, retail and media, and customers such as Fabletics, HelloFresh, The Washington Post and Redfin. Founded in 2013, the company is headquartered in San Francisco and has offices in Denver, London, Lisbon and Sydney. Pricing is available through the sales team after a demo. We found no public price list.

• Decides channel, timing and frequencyNova Decisioning analyzes historical engagement patterns and behavioral signals to choose, for each customer, the channel (email, SMS or push), the send time and how often to message within set limits. Teams replace one-size-fits-all rules with decisions learned from actual responses.
• Sets up and reviews campaigns with an agentNova Agent supports campaign setup and content optimization, and review agents check spelling and grammar. Handlebars QA helps test personalization logic. Marketers get a second pair of eyes before launch and spend less time on manual checks.
• Explains journeys in plain languageJourneys Summary agents turn complex journey logic into short written summaries, and a Monitoring agent captures customer responses across channels. New team members understand an existing journey faster, and managers see what a flow does without opening every step.
• Builds audiences and optimizes campaignsNova Insights helps teams build and optimize audiences, journeys and campaigns faster. According to the vendor it automates manual work such as finding engaged or likely-to-convert groups, so marketers can concentrate on strategy.

• Nova combines three layers: Insights for audiences, Decisioning for channel, timing and frequency, and Agents for natural language tasks.
• An MCP server connection is listed among recent releases, which links Iterable to external AI tools.
• The privacy notice lists group companies in the US, UK, Ireland and Portugal, with EU and UK representatives for data requests.

The company page names San Francisco as headquarters, and the privacy notice lists Iterable, Inc. in California as the main entity next to group companies in the United Kingdom, Ireland and Portugal.

No prices are public, so plan for a demo and quote. Certifications, hosting regions, DPA and subprocessors were not retrievable from the vendor's trust pages in October 2026 because they blocked automated access, so request them in writing. For US campaigns, consent rules such as the TCPA for SMS and CAN-SPAM for email stay with you. Check the transfer safeguards for EU customer data.

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