Jacquard AI features, pricing and GDPR (October 2026)

Jacquard, formerly known as Phrasee, is a London-based platform for enterprise CRM and marketing teams. Its language models and AI agents write, rank and optimize brand-compliant copy for email, SMS, push, in-app messages, paid social and websites.

Jacquard covers the cycle of campaign copy in one workspace: brief, generation of many variants, approval, compliance checks, distribution, testing and reporting. It can optimize for sales, revenue, repeat purchases and lifetime value in addition to opens and clicks. The orchestration agent Jacq works in Slack, and the same actions are available from Claude, ChatGPT or Copilot.

Jacquard Group Limited is based in London and has subsidiaries in the US and Canada; according to its privacy policy, its servers are located in Ireland. The vendor reports funding of £17 million and addresses enterprise brands with high message volumes.

• Predicts winning copy before sendingA global model trained on ten years of campaign results ranks generated variants by predicted performance, so the strongest line goes first. The vendor states it has learned from more than 80 billion results. CRM teams stop leading with untested guesses.
• Keeps copy on brand and compliantA brand-specific model learns from campaign history, approvals and rejections, voice and compliance limits. The Brand agent applies these guardrails during generation, and the Compliance agent checks disclaimers, claims, opt-outs and regional rules before a message ships. Legal review receives fewer drafts that break internal rules.
• Personalizes messages per customerWhen customer attributes are shared, a customer-level model learns what each person responds to and personalizes the whole message from subject line to call to action. It works out on its own which attributes make a difference. Teams get individual messaging without writing every segment by hand.
• Runs campaigns through an agentThe orchestration agent Jacq coordinates the Performance, Compliance and Brand agents, drafts copy, asks for one-click approval in Slack and reports results in the thread. The Performance agent watches every send and flags the next opportunity. Marketers approve work in tools they already use.

• Optimization targets include sales, revenue, repeat purchases and lifetime value, in addition to open and click rates.
• One brand voice covers email, SMS, push, in-app messages, paid social ads and website copy.
• Approvals and requests run in Slack, and the same actions can be triggered from Claude, ChatGPT or Copilot.
• A data processing addendum and an information security addendum are published on the legal page.

Jacquard Group Limited is registered in England with its headquarters in London. Its servers are located in Ireland, and it has subsidiaries in the US and Canada.

Jacquard publishes no prices, so clarify the commercial model in the demo. Its privacy policy places servers in Ireland and names subsidiaries in the US and Canada, and the data processing addendum is public. If you share customer attributes for personalization, confirm the legal basis for this profiling under UK and EU GDPR and which data leaves your CRM. We found no certifications listed on the website in September 2026.

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