Ada AI features and pricing (October 2026)

Ada is a Canadian customer service automation platform for midsize and large companies that deploys AI agents across messaging, voice and email and lets them take actions in business systems.

Ada's platform deploys AI agents that resolve, act and improve over time, with tools to connect APIs and business systems and playbooks for standard procedures. The company is Canadian, operates in more than 85 countries according to its website and names more than 350 businesses as customers, including IPSY, monday.com, Pinterest and Grab. Its trust center lists SOC 2 Type 2 and SOC 3 reports.

• Resolves requests across channelsAI agents answer and resolve customer requests in messaging, voice and email, keeping personalization across channels and languages. Service teams cover more contacts without adding headcount.
• Completes tasks in systemsAda Computer gives agents API, code and MCP tools, so they can look up orders, change bookings or update accounts. Customers get the task done instead of a link to a form.
• Follows proceduresPlaybooks translate standard operating procedures into agent behavior for complex cases. Processes such as refunds follow the company's own rules.

• Agents can take actions through APIs, code and MCP tools in addition to answering questions.
• Trust center lists PIPEDA alongside GDPR, CCPA, CPRA and HIPAA, relevant for Canadian customers.

Ada describes itself as a Canadian company and complies with the Canadian privacy law PIPEDA.

Ask where data is hosted, since the public trust center names no hosting regions and detailed documents are available only on request. Clarify which language models are orchestrated and how actions in your systems are authorized and logged.

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