Dixa AI features, pricing and GDPR (October 2026)

Dixa is a customer service platform from a Danish vendor for ecommerce brands. It brings phone, chat, email and social messages into one workspace and adds an AI agent, Mim, plus AI tools for human agents.

Dixa combines a helpdesk, a contact center with phone, IVR and call recording, a knowledge base, intelligent routing and analytics in every plan. Supported channels include chat, email, WhatsApp, Instagram, Messenger and SMS, and the vendor connects to Shopify and Klaviyo. Dixa ApS was founded in Copenhagen in 2015, and the vendor states that it serves more than 850 ecommerce brands in 42 countries. Plans are priced per agent seat, and the AI agent is billed separately by conversation. The vendor describes its focus as mid-sized and larger consumer brands with meaningful contact volume rather than very small shops.

• Resolves requests end to endThe Mim AI agent reads your help center and policies, then handles refunds, cancellations, tracking and order changes through connected systems. It also reads photos and PDFs. Your team gets fewer routine contacts, and open cases arrive with the full conversation attached.
• Supports agents while they writeAI Co-Pilot, an add-on, drafts replies, fixes spelling, translates and summarizes conversations inside the agent workspace. Agents spend less time on wording and handovers, and new hires can answer in several languages sooner.
• Scores conversations automaticallyAI Auto QA, an add-on, checks conversations against criteria you define and flags issues. Team leads review a larger share of contacts than manual sampling allows, and coaching can start from concrete examples.

• Built for ecommerce brands, with native Shopify and Klaviyo integrations and a Mim agent that acts through connected shop and logistics systems.
• Mim is billed per conversation at a flat €0.35, not per resolved case, and a helpdesk and contact center come in every plan.
• Customer data sits on AWS servers in Ireland, and the vendor states that AI processing runs inside the EU and customer data is not used to train models.

Dixa is a Danish company (Dixa ApS, founded in Copenhagen in 2015) and stores customer data on AWS servers in Ireland, with backups elsewhere in Europe.

Ask for the data processing agreement, since Dixa acts as processor under GDPR, and check the AI sub-processors the vendor says are modular. Auto QA and conversation scoring evaluate agent work, so in Germany a works council has co-determination rights (section 87(1) no. 6 BetrVG), and scoring for performance can fall under EU AI Act high-risk rules from December 2, 2027. Mim and Co-Pilot bill separately from seats, so model costs with your contact volume.

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