From $600 per month · Free trial🇺🇸
Sales engagement platform from San Francisco with a lead database, sequences and the Duo AI agent for signals and emails.
Apollo.io AI features and pricing (October 2026)
B2B contact database with outreach tools and AI assistants for research, email drafting and call analysis.
FreemiumFree plan
Pricing: Freemium
According to the pricing page, a free plan is available forever and paid plans can be trialed with credits; exports consume credits. Paid plan amounts were not readable on the page when we checked in September 2026.
What is Apollo.io?
Apollo.io combines a B2B contact and company database with email and phone outreach, aimed at sales teams from startups to enterprises, and adds AI assistants for account research, email writing and call analysis.
Apollo.io gives access to a database the vendor puts at 240 million contacts and 30 million companies, plus sequences, a dialer, meeting tools and CRM integrations with Salesforce and HubSpot. The company was founded in 2015, operates legally as ZenLeads, Inc. in California and reports 40,000 paying customers. A free plan is available forever; paid plans work with export and mobile credits.
Apollo.io AI features and use cases
- Researches target accountsThe Research Assistant finds decision makers, discovers lookalike accounts and builds lead lists from plain-language queries, drawing on real-time web data for prioritization. Reps spend less time assembling lists by hand.
- Drafts outreach emailsThe Writing Assistant generates full emails or sections with company insights and matches the brand voice. Personalized first touches take less time to write.
- Prepares meetingsApollo analyzes calls and emails, provides contact and account insights before a meeting and answers questions in an AI chat, which the vendor says runs on Google Gemini. Sellers enter calls better prepared.
What sets Apollo.io apart
- Bundles its own contact database with sequencing and dialing, so prospecting and outreach run in one tool.
- Free plan without time limit; trust center lists SOC 2 Type II and ISO/IEC 27001 and names OpenAI and AWS as sub-processors.
Where Apollo.io is strongest
United States Available internationally
Apollo.io is a US company (ZenLeads, Inc., California) and reports 40,000 paying customers.
Questions to ask before you buy Apollo.io
Apollo describes itself as a B2B data broker, so check the legal basis for contacting people from the database under GDPR and the UK and EU e-privacy rules before cold outreach in Europe. Plan the credit budget for exports, and confirm call recording consent rules.
Apollo.io reviews
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Questions about Apollo.io
Is there a free plan?
Yes. The pricing page describes a free plan that stays free, with limited features and credits.
How does credit consumption work?
Export credits are used whenever a contact is exported from Apollo, for example to Salesforce or HubSpot. Trials include a small credit allowance.
Which certifications does Apollo hold?
The trust center lists SOC 2 Type II and ISO/IEC 27001 plus a CASA Tier 2 assessment.
Apollo.io update historyno updates yet
No changes recorded for Apollo.io yet.
Changes the vendor made and confirmed user reports, each checked against the vendor's own pages. We review every tool monthly.
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