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Apollo.io alternatives: 12 tools compared (October 2026)

Apollo.io: B2B contact database with outreach tools and AI assistants for research, email drafting and call analysis. These 12 tools cover the same task (prospecting & lead gen). They are ranked by how many of Apollo.io's strongest markets they share, then by how complete their profile is.

Which Apollo.io alternative fits which situation

Closest matchAmplemarket

Same task, and it ranks first in our similarity ranking, which also weighs shared strong markets and profile depth.

Small teamsLusha

Targets companies under 50 employees and offers a free plan.

Published priceCopy.ai

Lists a starting price: from $24 per month.

Large organizationsZoomInfo

Built for larger companies and names 3 security certificates.

Picked from our profile data, which we check against vendor pages. No vendor paid for a placement.

What Apollo.io does

Apollo.io combines a B2B contact and company database with email and phone outreach, aimed at sales teams from startups to enterprises, and adds AI assistants for account research, email writing and call analysis.

  • Research Assistant finds decision makers, lookalike accounts and lead lists from plain-language queries
  • Writing Assistant drafts personalized emails in the brand voice
  • Automated follow-ups triggered by prospect behavior

Apollo.io is a US company (ZenLeads, Inc., California) and reports 40,000 paying customers.

Before you switch: Apollo describes itself as a B2B data broker, so check the legal basis for contacting people from the database under GDPR and the UK and EU e-privacy rules before cold outreach in Europe. Plan the credit budget for exports, and confirm call recording consent rules.

The 8 closest alternatives in detail

Amplemarket

Amplemarket is a sales engagement platform from San Francisco for B2B sales teams. It combines a contact database, buying signals and multichannel sequences with the Duo AI agent, which suggests leads, writes first emails and drafts replies.

Key functions

  • Duo Copilot spots buying signals and suggests leads with a ready sequence
  • Duo Copywriter writes personalized first emails from profile and company data
  • Duo Voice creates personalized voice messages from one voice sample

Compared with Apollo.io

  • Publishes a price (from $600 per month); Apollo.io quotes on request.
  • Different pricing model: flat fee instead of freemium.
  • Strong in the same markets as Apollo.io: United States.

Check before buying: Amplemarket hosts data in US data centers and bases transfers from Europe on the EU-U.S. Data Privacy Framework and standard contractual clauses. The lead database holds personal data of prospects, so check your legal basis and local cold email rules before outreach. Duo Voice reproduces an employee's voice, which calls for that person's documented consent. Request the DPA before signing.

Lusha

Lusha is a B2B contact and company data platform from a Boston-based vendor for sales, marketing, recruiting and RevOps teams. It offers verified emails and phone numbers, buying signals, enrichment and AI recommendations that rank prospects against the ideal customer profile.

Key functions

  • AI Recommendations rank contacts and companies daily by ideal customer profile and buying signals
  • ICP scoring rates every prospect against the defined ideal customer profile
  • Lookalikes find companies that resemble your best customers

Compared with Apollo.io

  • Publishes a price (from $37.45 per month); Apollo.io quotes on request.
  • Can store data in the EU; Apollo.io states no EU option.
  • Names 6 security certificates, Apollo.io 2.

Check before buying: Lusha supplies personal data about business contacts, so check your lawful basis and notice duties under the CCPA and other US state privacy laws, and under the GDPR for European contacts, before outreach. Phone reveals use five credits each, which matters for calling teams. Teams of more than five users need the Scale plan through sales. The DPA and subprocessor list are part of the Trust Kit.

Nooks

Nooks is an AI sales platform for outbound teams. It combines a parallel dialer, multichannel sequences, buying signals and call coaching, and syncs with CRMs such as Salesforce and HubSpot. It suits sales development and account teams that prospect by phone and email.

Key functions

  • AI Dialer dials several numbers in parallel, detects pickups and logs voicemails, notes and next steps automatically
  • AI Sequencing researches contacts, drafts personalized messages and recommends next steps across email, phone and social
  • AI Coaching scores calls automatically, builds role plays from real calls and shows live prompts when objections come up

Compared with Apollo.io

  • Strong in the same markets as Apollo.io: United States.

Check before buying: Check how outbound calls, texts and emails fit US rules: the TCPA and the Telemarketing Sales Rule for calls and texts, CAN-SPAM for email, and state laws on call-recording consent. Servers are in the United States, and a choice of hosting region was not found on the pages we reviewed in October 2026. Coaching scores individual reps, so agree internally how scores are used.

Regie.ai

Regie.ai builds RegieGO, an agentic sales workspace for SDRs, account executives and founders who prospect themselves. AI agents build and enrich lists, write emails in the seller's voice, prepare calls and run a power dialer with follow-ups.

Key functions

  • AI agents source and rank prospects, prep calls and handle follow-ups from a single prompt
  • Relevant Messaging learns your writing voice from sent mail and gives every email a why-now reason
  • AI Power Dialer builds the call list with scripts, skips answering machines and suggests call outcomes

Compared with Apollo.io

  • Publishes a price (from $41 per user/month); Apollo.io quotes on request.
  • Strong in the same markets as Apollo.io: United States.

Check before buying: The privacy policy says RegieGO is intended for US-based business use and processes data in the United States. The customer is responsible for TCPA, CAN-SPAM and state call recording consent. Cloned voices require a signed release and fall under biometric laws such as Illinois BIPA. SSO, a DPA and a subprocessor list were not published when we checked in September 2026.

6sense

6sense is a B2B revenue platform for sales and marketing teams. It combines intent data, contact data and predictive models to show which accounts are in a buying window, and offers AI assistants for sellers and email campaigns.

Key functions

  • Account Prioritization 6AI ranks accounts by buying stage and likelihood to buy
  • Sales Copilot 6AI gives account and people intelligence with recommended actions
  • Predictive models read buying signals from the Signalverse dataset

Compared with Apollo.io

  • Strong in the same markets as Apollo.io: United States.

Check before buying: Prices are not public, and all three Sales Intelligence combinations require a demo. Data is processed in the United States, with the EU-U.S., UK and Swiss-U.S. Data Privacy Frameworks and standard contractual clauses covering transfers. The platform holds business contact data of prospects, so ask how opt-out and deletion requests under CCPA/CPRA and GDPR are handled, and request the DPA and the subprocessor list. The trust center is gated by an NDA.

Copy.ai

Copy.ai is an AI platform for go-to-market teams that automates marketing content, account research and lead handling with configurable workflows, agents and a chat interface. It is aimed at marketing, sales and revenue operations teams.

Key functions

  • Workflows chain AI actions into repeatable processes, for example SEO articles
  • Copy Agents handle defined tasks within set guardrails
  • Brand Voice and Infobase add tone and company knowledge to outputs

Compared with Apollo.io

  • Publishes a price (from $24 per month); Apollo.io quotes on request.
  • Different pricing model: flat fee instead of freemium.
  • Strong in the same markets as Apollo.io: United States.

Check before buying: Check which plan fits: Chat has 5 seats, while workflow plans start at 75 seats and are billed annually. Credit use per workflow run depends on its steps, so estimate volumes with the vendor. The privacy notice names storage in the US and the EU; request the SOC 2 report and a DPA. Deal coaching analyzes sales call transcripts, which can raise employee monitoring questions. Since October 2025 Copy.ai belongs to Fullcast, so ask about the roadmap.

Instantly

Instantly is a cold email and sales engagement platform for agencies, founders and sales teams. It combines unlimited sending accounts with warm-up, a B2B lead database, a CRM and AI agents that find leads, write outreach, answer replies and book meetings.

Key functions

  • AI Sales Agent reads your website, finds matching leads, writes messages and follows up
  • AI Reply Agent answers interested prospects, handles objections and books meetings
  • Copilot creates campaigns, lead lists and performance summaries on request, also as recurring tasks

Compared with Apollo.io

  • Publishes a price (from $47 per month); Apollo.io quotes on request.
  • Different pricing model: flat fee instead of freemium.
  • Strong in the same markets as Apollo.io: United States.

Check before buying: Instantly generally stores service data in the US, and its DPA covers transfers from Europe through standard contractual clauses. Under the terms, the customer is the legal sender of AI-written messages, including autonomous ones, so check CAN-SPAM and, for AI voice calls, TCPA consent rules. We found no security certificate on public pages in September 2026, so ask for current audit reports before signing.

Unify

Unify is an AI outbound platform from a San Francisco vendor for sales development reps, account executives and RevOps teams. It combines prospect data, buying signals, AI research, email copywriting and multichannel sequences in one chat-driven tool.

Key functions

  • Agents build prospect lists from a chat request across 40+ data sources
  • Signals and plays trigger actions when accounts show buying intent
  • AI copywriting for personalized emails grounded in account research

Compared with Apollo.io

  • Publishes a price (from $20 per user/month); Apollo.io quotes on request.
  • Different pricing model: per user instead of freemium.
  • Strong in the same markets as Apollo.io: United States.

Check before buying: Credits drive the real cost, so estimate enrichment and signal volume before choosing a seat plan. CRM sync is read-only below Business and SSO costs extra. Personal data is hosted on US servers, with transfers based on standard contractual clauses, so outreach to prospects in the EU or UK needs a GDPR legal basis. In the US, check CAN-SPAM and state privacy rules before running sequences.

All 12 alternatives by buying criteria

Apollo.io alternatives by price, trial, hosting and security
ToolHeadquartersPricingFree trialEU dataSSOCompany size
Apollo.io (original)United StatesFreemiumFree planNot statedNot statedSmall, Midsize, Enterprise
AmplemarketUnited Statesfrom $600 per monthYesNoHigher plans onlySmall, Midsize, Enterprise
LushaUnited Statesfrom $37.45 per monthFree planYesNot statedSmall, Midsize
NooksUnited StatesContact for pricingNot statedNoNot statedMidsize
Regie.aiUnited Statesfrom $41 per user/monthFree planNoNot statedSmall, Midsize, Enterprise
6senseUnited StatesContact for pricingNot statedNoNot statedNot stated
Copy.aiUnited Statesfrom $24 per monthNot statedNot statedHigher plans onlySmall, Midsize, Enterprise
InstantlyUnited Statesfrom $47 per monthYesNoNot statedSmall, Midsize, Enterprise
UnifyUnited Statesfrom $20 per user/monthFree planNoAs an add-onNot stated
ZoomInfoUnited StatesContact for pricingYesNoNot statedMidsize, Enterprise
Common RoomUnited Statesfrom $2,500 per monthNot statedNot statedNot statedNot stated
DemandbaseUnited StatesPer userNot statedNot statedNot statedNot stated
Reply.ioUnited Statesfrom $89 per user/monthYesNot statedNot statedMidsize

Not stated means we found no statement on the vendor's site. Data as of each profile's last check.

The market around Apollo.io: 25 tools for this task

64 %
Publish a price (16/25)
32 %
Free plan (8/25)
48 %
Free trial (12/25)
16 %
EU hosting option (4/25)
20 %
Headquartered in Europe (5/25)
24 %
Single sign-on (6/25)

Apollo.io is among the tools that price on request. More than half of the vendors here publish prices, so you can compare list prices before the first demo.

Source: ai-toolfinder.com dataset, full profiles only.

Why teams look beyond Apollo.io

  • Apollo.io states no EU hosting option. 1 alternatives can store data in the EU.
  • 12 alternatives are strong in at least one of the same countries as Apollo.io, so local support and compliance should be comparable.

Apollo.io and the top 3 alternatives at a glance

Open in the comparison tool →
Apollo.io compared with Amplemarket, Lusha and Nooks
Apollo.ioAmplemarketLushaNooks
PricingFreemiumFlat feeFreemiumContact for pricing
Free planYesNoYesNot stated
Free trialYesYesNot statedNot stated
Data hostingNot statedUnited StatesMultiple regions, EU region availableUnited States
Strong inUnited StatesUnited StatesUnited StatesUnited States
Company sizeSmall, Midsize, EnterpriseSmall, Midsize, EnterpriseSmall, MidsizeMidsize
CertificationsSOC 2 Type II, ISO/IEC 27001SOC 2 Type IISOC 2 Type II, ISO/IEC 27001, ISO/IEC 27701SOC 2 Type II, SOC 3, ISO/IEC 27001:2022

All 12 alternatives to Apollo.io

All prospecting & lead gen tools →

Questions about Apollo.io alternatives

What is the best alternative to Apollo.io?

It depends on your country and company size. In our data, Amplemarket, Lusha and Nooks share the most strong markets with Apollo.io, so they are the closest fit if you work where Apollo.io is strong. Filter the list by country and size to narrow it down.

Is there a free alternative to Apollo.io?

Amplemarket, Lusha, Regie.ai, Instantly and Unify offer a free plan or a free trial according to the vendors. Check the limits of free plans before you rely on them for employee data.

Which Apollo.io alternatives can host data in the EU?

Lusha can store customer data in the EU, according to the vendors. Ask for the data processing agreement (Art. 28 GDPR) and the list of subprocessors.

Which Apollo.io alternatives publish their prices?

Amplemarket, Lusha, Regie.ai, Copy.ai, Instantly and Unify show prices on their websites, for example Amplemarket from $600 per month and Lusha from $37.45 per month. The others quote after a demo.

Which Apollo.io alternatives support single sign-on?

Amplemarket, Copy.ai and Unify support single sign-on according to the vendors. Some include it only in higher plans, see the table above.

Back to the Apollo.io profile →