Gupy AI features and pricing (September 2026)

Gupy is a Brazilian HR platform covering recruiting, onboarding, training, engagement and performance in one system, aimed at midsize and large employers. Its AI layer scores candidates, screens documents and runs first-contact hiring conversations over WhatsApp.

Gupy sells five linked modules, Recruiting & Selection, Admission (onboarding), Corporate Training, Climate & Engagement, and Performance, plus a talent hub that pulls employee data across all of them. The company is based in Brazil and states more than 4,000 customer companies there.

Named references include Vivo, Solar Coca-Cola and Petz. Pricing runs per module on tiers such as Scale and Enterprise, quoted individually rather than published, and the interface ships in Portuguese, English and Spanish.

• Ranks applications against the jobAI sorts incoming CVs and applications by fit with the open role and surfaces a ranked shortlist for the recruiter. The vendor states 64 percent of hires come from its own top-10 suggestions, meaning most of the manual first-pass reading is skipped.
• Pre-screens candidates over WhatsAppAn AI agent runs a first conversation with candidates directly in WhatsApp, asking screening questions and scoring the replies before a recruiter is involved. This reaches candidates on a channel they already check, instead of relying on email or a portal login.
• Validates onboarding documents automaticallyOCR checks new-hire paperwork such as ID documents during digital admission, flagging problems instead of a person reviewing every file by eye. The vendor states around 95 percent accuracy for this document validation step.
• Drafts training coursesThe training module generates a full course, including structure and content, from a short prompt in a few minutes rather than a multi-day build. L&D teams get a draft to edit instead of starting from a blank course outline.

• Covers the full employee lifecycle in one connected system, from first application through onboarding, training, engagement and performance.
• WhatsApp is a native hiring channel, not an add-on notification, letting candidates go through pre-screening inside a chat app most already use.
• Core platform data is hosted on AWS in the United States rather than in Brazil, worth checking against your own data residency requirements.

Gupy is based in Brazil and states more than 4,000 Brazilian customer companies, including Vivo, Solar Coca-Cola, Embraer and Casas Bahia.

Ask specifically about data hosting: Gupy's own privacy notice names AWS servers in Virginia, USA, for its admission module, not Brazil or the EU, which matters for LGPD or GDPR obligations depending on where your employees are. Pricing is quoted per module and tier rather than published, so get a written breakdown before comparing cost to other systems. Confirm which local payroll or HRIS systems it integrates with outside Brazil.

• LGPD covers employee data like any other personal data
• National AI bill still pending in Congress
• Data protection authority names AI an enforcement priority

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