People.ai (Backstory) AI features and pricing (October 2026)

People.ai, now called Backstory, is a revenue intelligence platform for sales and revenue operations teams. It captures email, meetings, calls and CRM records to produce forecasts, deal summaries and risk alerts.

Backstory, formerly People.ai, is operated by People.ai, Inc., a Delaware corporation in San Francisco. Its platform reads emails, meeting transcripts, call recordings, chat messages and CRM records and connects to Salesforce, Microsoft Dynamics, Oracle, Gmail, Outlook, Zoom, Teams and Slack. Solution areas are revenue decisions and forecasting, pipeline health and deal risk, account strategy and opportunity qualification. The vendor cites more than 100,000 sellers. It suits sales organizations that run a CRM and have a revenue operations team. Access for viewers such as managers, finance and operations is not charged per person, according to the pricing page.

• Forecasts from activity dataForecasting analyzes meeting transcripts, emails and CRM data, and waterfall charts show how the forecast moved. Leaders see the changes behind a number instead of only the number, which supports conversations with finance and the board.
• Summarizes deals and surfaces riskDeal Summaries and Risk Headlines condense recent calls, emails and CRM changes into short statements, and Trending Risks shows patterns across the pipeline. Managers can spot slipping deals sooner than through manual pipeline reviews.
• Answers questions in plain languageBackstory Assistant and Situation Search let users ask about deals and accounts and receive answers drawn from the captured data. An MCP server offers the same context in Claude, ChatGPT, Copilot and Gemini.
• Plans accounts and coaches repsAutomated Account Plans and parent account roll-ups outline stakeholders and coverage for each account, and an AI Sales Coach gives coaching flags. Both depend on individual rep activity, so they also describe the behavior of employees.

• Pricing is usage-based: customers pay for connected customer-facing people and answers consumed, with unlimited viewers and no feature tiers.
• The vendor states customer data is never used to train or fine-tune base models and that PII is stripped before data reaches model providers.
• Captures data from email, meetings, calls, chat and CRM, and exposes it through an MCP server.

The contracting party is People.ai, Inc. d/b/a Backstory, a Delaware corporation based in San Francisco; the vendor states data is hosted in the US-East region with disaster recovery in US-West.

Prices come by quote only, so ask what a connected person includes and how consumption beyond the package is handled at renewal. Data is hosted in the US, so check transfer terms in the DPA. The tool analyzes employees' emails, calls and activity, so review state employee-monitoring notice rules such as New York's and California privacy law for employee data. In the EU, uses that evaluate individual performance can count as high risk under the AI Act.

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