ASAPP AI features and pricing (October 2026)

ASAPP is a New York based vendor of AI software for large contact centers. Its platform, ASAPP CXP, centers on GenerativeAgent, an AI agent that resolves customer requests by chat and voice, with human oversight, analytics and testing tools around it.

ASAPP was founded in 2015 by Gustavo Sapoznik and is headquartered in New York. ASAPP CXP combines GenerativeAgent with the Human-in-the-Loop Agent workflow (HILA), the AgentDesk workspace for human agents, voice, Interaction Intelligence with a shared customer record, and tools to build, test, observe and integrate agents with CRM and contact center systems. Earlier products for human agents include real-time guidance, automatic interaction summaries and quality dashboards. The vendor names airlines, telecom, insurance, retail and financial services as target industries and sells through demos, not public price lists.

• Resolves customer requests end to endGenerativeAgent understands the request, uses the company's knowledge base and takes action in connected systems, without prebuilt flows. Customers can interrupt or change topic, and support teams see fewer cases escalated to human agents.
• Brings in a human without a handoffWith the HILA workflow, the AI agent asks a human agent for guidance or approval behind the scenes, with full conversation context. Customers do not start over, and the human feedback is used to improve later answers.
• Handles voice callsVoice AI is built for low latency, interruptions and varied accents, and it keeps a call memory of preferences and decisions. Every voice decision is logged and explainable, so QA teams can review reasoning, latency and call health.
• Finds patterns in conversationsThe Insights Agent lets operators ask questions in plain language and returns findings backed by customer quotes. It shows where expectations and actual experience diverge, and sends insights to the teams who can act on them.

• Human-in-the-Loop Agent workflow: the AI asks a human for guidance or approval and keeps the conversation instead of transferring it.
• Voice concurrency: human agents can supervise several voice conversations of the AI agent at the same time.
• Built-in testing, simulation and observability tools let teams check agent changes before release.
• Names SOC 2 Type II and PCI DSS audits and a zero data retention policy with PII redaction before storage.

A Built In NYC article describes ASAPP as a New York based startup with headquarters in New York.

The website shows no prices, so request a quote. Hosting regions, languages and a data processing agreement are not published on the pages we could open; the trust portal blocked automated access. The quality and real-time coaching features evaluate human agents, which counts as performance review: check US state rules, and in Germany works council rights and the EU AI Act, high-risk from December 2, 2027.

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