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Cognism alternatives: 12 tools compared (October 2026)

Cognism: UK platform for B2B contact data with buying signals, CRM enrichment and AI search in natural language. These 12 tools cover the same task (prospecting & lead gen). They are ranked by how many of Cognism's strongest markets they share, then by how complete their profile is.

Which Cognism alternative fits which situation

Closest matchlemlist

Same task, and it ranks first in our similarity ranking, which also weighs shared strong markets and profile depth.

Small teamsAmplemarket

Targets companies under 50 employees and offers a free trial.

Data in the EULeadfeeder

Can store customer data in the EU, headquartered in Germany.

Published priceLusha

Lists a starting price: from $37.45 per month.

Large organizationsApollo.io

Built for larger companies and names 2 security certificates.

Picked from our profile data, which we check against vendor pages. No vendor paid for a placement.

What Cognism does

Cognism is a B2B sales intelligence platform from a London-based vendor. It gives sales, marketing and RevOps teams verified contact and company data, buying signals and CRM enrichment, with AI search and AI company research inside the prospecting tool.

  • AI Search finds contacts and companies from a natural-language request (marked as beta)
  • AI company research shows company news, funding, competitors, hiring trends and technology stack
  • AI persona builder listed on the pricing page for defining target personas

The operating company Cognism Ltd is based in London. The vendor sells the platform internationally and, by its own account, centers it on European contact data.

Before you switch: Prices are only quoted on request, and plans start at five seats. Cognism processes business contact data under legitimate interest and notifies contacts itself, but your own outreach still needs a lawful basis under UK GDPR and PECR or the EU GDPR. The DPA is part of the terms for enrichment services. Ask where your account data is hosted, since the security page names AWS without a region.

The 8 closest alternatives in detail

lemlist

lemlist is a sales engagement platform from Paris for B2B sales teams, founders and agencies. It combines a lead database, outreach sequences across email, LinkedIn, phone, SMS and WhatsApp, and AI agents that build campaigns, watch buying signals and research leads.

Key functions

  • lemAgent builds full campaigns with lead list, sequence and messages from a chat brief
  • Scout Agent suggests buying signals to monitor, and Engage Agent turns them into sequences
  • Enrichment agents pull lead context from websites, LinkedIn, past calls and the CRM

Compared with Cognism

  • Publishes a price (from $55 per month); Cognism quotes on request.
  • Offers a free trial; we found none for Cognism.
  • Can store data in the EU; Cognism states no EU option.
  • Different pricing model: per user instead of contact for pricing.

Check before buying: lemlist stores its databases in the EU, while some of its service providers may process data outside the EU under standard contractual clauses. The DPA is a fixed standard document that lemlist does not amend. Contacting leads from the database involves personal data, so check the legal basis under GDPR and the email marketing rules of each target country. Single sign-on is listed only for the Enterprise plan.

Amplemarket

Amplemarket is a sales engagement platform from San Francisco for B2B sales teams. It combines a contact database, buying signals and multichannel sequences with the Duo AI agent, which suggests leads, writes first emails and drafts replies.

Key functions

  • Duo Copilot spots buying signals and suggests leads with a ready sequence
  • Duo Copywriter writes personalized first emails from profile and company data
  • Duo Voice creates personalized voice messages from one voice sample

Compared with Cognism

  • Publishes a price (from $600 per month); Cognism quotes on request.
  • Offers a free trial; we found none for Cognism.
  • Different pricing model: flat fee instead of contact for pricing.
  • Names fewer security certificates: 1, Cognism 3.

Check before buying: Amplemarket hosts data in US data centers and bases transfers from Europe on the EU-U.S. Data Privacy Framework and standard contractual clauses. The lead database holds personal data of prospects, so check your legal basis and local cold email rules before outreach. Duo Voice reproduces an employee's voice, which calls for that person's documented consent. Request the DPA before signing.

Leadfeeder

Leadfeeder is a B2B lead generation platform from Karlsruhe that identifies companies visiting a website, enriches them with contact data and uses AI to prioritize accounts, aimed at sales and marketing teams in European markets.

Key functions

  • Leadfeeder AI prioritizes leads by buying signals
  • ICP Insights spots and segments website visitors by ideal customer profile
  • Agentic AI enrichment qualifies leads

Compared with Cognism

  • Publishes a price (from €79 per month); Cognism quotes on request.
  • Has a free plan; Cognism does not.
  • Can store data in the EU; Cognism states no EU option.
  • Different pricing model: freemium instead of contact for pricing.

Check before buying: Website visitor tracking in Germany and the EU needs consent under e-privacy rules, so align it with your consent banner. Check the legal basis for contacting enriched contacts under GDPR. Prices depend on the number of identified companies, so estimate your volume first.

Lusha

Lusha is a B2B contact and company data platform from a Boston-based vendor for sales, marketing, recruiting and RevOps teams. It offers verified emails and phone numbers, buying signals, enrichment and AI recommendations that rank prospects against the ideal customer profile.

Key functions

  • AI Recommendations rank contacts and companies daily by ideal customer profile and buying signals
  • ICP scoring rates every prospect against the defined ideal customer profile
  • Lookalikes find companies that resemble your best customers

Compared with Cognism

  • Publishes a price (from $37.45 per month); Cognism quotes on request.
  • Has a free plan; Cognism does not.
  • Can store data in the EU; Cognism states no EU option.
  • Names 6 security certificates, Cognism 3.

Check before buying: Lusha supplies personal data about business contacts, so check your lawful basis and notice duties under the CCPA and other US state privacy laws, and under the GDPR for European contacts, before outreach. Phone reveals use five credits each, which matters for calling teams. Teams of more than five users need the Scale plan through sales. The DPA and subprocessor list are part of the Trust Kit.

Nooks

Nooks is an AI sales platform for outbound teams. It combines a parallel dialer, multichannel sequences, buying signals and call coaching, and syncs with CRMs such as Salesforce and HubSpot. It suits sales development and account teams that prospect by phone and email.

Key functions

  • AI Dialer dials several numbers in parallel, detects pickups and logs voicemails, notes and next steps automatically
  • AI Sequencing researches contacts, drafts personalized messages and recommends next steps across email, phone and social
  • AI Coaching scores calls automatically, builds role plays from real calls and shows live prompts when objections come up

Compared with Cognism

  • Strongest elsewhere: United States.

Check before buying: Check how outbound calls, texts and emails fit US rules: the TCPA and the Telemarketing Sales Rule for calls and texts, CAN-SPAM for email, and state laws on call-recording consent. Servers are in the United States, and a choice of hosting region was not found on the pages we reviewed in October 2026. Coaching scores individual reps, so agree internally how scores are used.

Regie.ai

Regie.ai builds RegieGO, an agentic sales workspace for SDRs, account executives and founders who prospect themselves. AI agents build and enrich lists, write emails in the seller's voice, prepare calls and run a power dialer with follow-ups.

Key functions

  • AI agents source and rank prospects, prep calls and handle follow-ups from a single prompt
  • Relevant Messaging learns your writing voice from sent mail and gives every email a why-now reason
  • AI Power Dialer builds the call list with scripts, skips answering machines and suggests call outcomes

Compared with Cognism

  • Publishes a price (from $41 per user/month); Cognism quotes on request.
  • Has a free plan; Cognism does not.
  • Different pricing model: freemium instead of contact for pricing.
  • Names fewer security certificates: 1, Cognism 3.

Check before buying: The privacy policy says RegieGO is intended for US-based business use and processes data in the United States. The customer is responsible for TCPA, CAN-SPAM and state call recording consent. Cloned voices require a signed release and fall under biometric laws such as Illinois BIPA. SSO, a DPA and a subprocessor list were not published when we checked in September 2026.

6sense

6sense is a B2B revenue platform for sales and marketing teams. It combines intent data, contact data and predictive models to show which accounts are in a buying window, and offers AI assistants for sellers and email campaigns.

Key functions

  • Account Prioritization 6AI ranks accounts by buying stage and likelihood to buy
  • Sales Copilot 6AI gives account and people intelligence with recommended actions
  • Predictive models read buying signals from the Signalverse dataset

Compared with Cognism

  • Strongest elsewhere: United States.

Check before buying: Prices are not public, and all three Sales Intelligence combinations require a demo. Data is processed in the United States, with the EU-U.S., UK and Swiss-U.S. Data Privacy Frameworks and standard contractual clauses covering transfers. The platform holds business contact data of prospects, so ask how opt-out and deletion requests under CCPA/CPRA and GDPR are handled, and request the DPA and the subprocessor list. The trust center is gated by an NDA.

Apollo.io

Apollo.io combines a B2B contact and company database with email and phone outreach, aimed at sales teams from startups to enterprises, and adds AI assistants for account research, email writing and call analysis.

Key functions

  • Research Assistant finds decision makers, lookalike accounts and lead lists from plain-language queries
  • Writing Assistant drafts personalized emails in the brand voice
  • Automated follow-ups triggered by prospect behavior

Compared with Cognism

  • Has a free plan; Cognism does not.
  • Different pricing model: freemium instead of contact for pricing.
  • Strongest elsewhere: United States.

Check before buying: Apollo describes itself as a B2B data broker, so check the legal basis for contacting people from the database under GDPR and the UK and EU e-privacy rules before cold outreach in Europe. Plan the credit budget for exports, and confirm call recording consent rules.

All 12 alternatives by buying criteria

Cognism alternatives by price, trial, hosting and security
ToolHeadquartersPricingFree trialEU dataSSOCompany size
Cognism (original)United KingdomContact for pricingNot statedNot statedNot statedSmall, Midsize, Enterprise
lemlistFrancefrom $55 per monthYesYesHigher plans onlySmall, Midsize, Enterprise
AmplemarketUnited Statesfrom $600 per monthYesNoHigher plans onlySmall, Midsize, Enterprise
LeadfeederGermanyfrom €79 per monthFree planYesNot statedSmall, Midsize
LushaUnited Statesfrom $37.45 per monthFree planYesNot statedSmall, Midsize
NooksUnited StatesContact for pricingNot statedNoNot statedMidsize
Regie.aiUnited Statesfrom $41 per user/monthFree planNoNot statedSmall, Midsize, Enterprise
6senseUnited StatesContact for pricingNot statedNoNot statedNot stated
Apollo.ioUnited StatesFreemiumFree planNot statedNot statedSmall, Midsize, Enterprise
Copy.aiUnited Statesfrom $24 per monthNot statedNot statedHigher plans onlySmall, Midsize, Enterprise
InstantlyUnited Statesfrom $47 per monthYesNoNot statedSmall, Midsize, Enterprise
SimilarwebIsraelfrom $125 per monthYesNot statedHigher plans onlySmall, Midsize, Enterprise
SurfeFrancefrom $39 per user/monthFree planNot statedHigher plans onlySmall, Midsize, Enterprise

Not stated means we found no statement on the vendor's site. Data as of each profile's last check.

The market around Cognism: 25 tools for this task

64 %
Publish a price (16/25)
32 %
Free plan (8/25)
48 %
Free trial (12/25)
16 %
EU hosting option (4/25)
20 %
Headquartered in Europe (5/25)
24 %
Single sign-on (6/25)

Cognism is among the tools that price on request. More than half of the vendors here publish prices, so you can compare list prices before the first demo.

Source: ai-toolfinder.com dataset, full profiles only.

Why teams look beyond Cognism

  • Cognism quotes prices on request. 10 of the alternatives below have a published pricing model.
  • Cognism lists no free plan or free trial in our data. 9 alternatives do.
  • Cognism states no EU hosting option. 3 alternatives can store data in the EU.

Cognism and the top 3 alternatives at a glance

Open in the comparison tool →
Cognism compared with lemlist, Amplemarket and Leadfeeder
CognismlemlistAmplemarketLeadfeeder
PricingContact for pricingPer userFlat feeFreemium
Free planNoNoNoYes
Free trialNot statedYesYesYes
Data hostingNot statedEUUnited StatesEU
Strong inUnited KingdomFranceUnited StatesGermany
Company sizeSmall, Midsize, EnterpriseSmall, Midsize, EnterpriseSmall, Midsize, EnterpriseSmall, Midsize
CertificationsISO/IEC 27001, ISO/IEC 27701, SOC 2 Type IISOC 2 Type IISOC 2 Type IIISO/IEC 27001, ISO/IEC 27701

All 12 alternatives to Cognism

All prospecting & lead gen tools →

Questions about Cognism alternatives

What is the best alternative to Cognism?

It depends on your country and company size. In our data, lemlist, Amplemarket and Leadfeeder share the most strong markets with Cognism, so they are the closest fit if you work where Cognism is strong. Filter the list by country and size to narrow it down.

Is there a free alternative to Cognism?

lemlist, Amplemarket, Leadfeeder, Lusha and Regie.ai offer a free plan or a free trial according to the vendors. Check the limits of free plans before you rely on them for employee data.

Which Cognism alternatives can host data in the EU?

lemlist, Leadfeeder and Lusha can store customer data in the EU, according to the vendors. Ask for the data processing agreement (Art. 28 GDPR) and the list of subprocessors.

Which Cognism alternatives publish their prices?

lemlist, Amplemarket, Leadfeeder, Lusha, Regie.ai and Copy.ai show prices on their websites, for example lemlist from $55 per month and Amplemarket from $600 per month. The others quote after a demo.

Are there European alternatives to Cognism?

lemlist, Leadfeeder and Surfe are headquartered in Europe. A European seat does not guarantee EU hosting, so check the data processing agreement and the list of subprocessors.

Which Cognism alternatives support single sign-on?

lemlist, Amplemarket, Copy.ai, Similarweb and Surfe support single sign-on according to the vendors. Some include it only in higher plans, see the table above.

Back to the Cognism profile →