Gladly alternatives: 12 tools compared (October 2026)

Tidio is customer service software for small and midsize businesses, especially online stores. It combines live chat, a help desk and chatbot Flows with Lyro, an AI agent that answers customer questions from the company's own support content and hands complex cases to people.

Key functions

• Lyro AI Agent answers customer questions from your own support content on website chat, WhatsApp, Instagram and Messenger
• Lyro Smart Actions handle tasks such as order updates or lead qualification through connected systems
• Product recommendations drawn from the live store catalog

Compared with Gladly

• Publishes a price (from $24.17 per month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Different pricing model: freemium instead of contact for pricing.

Check before buying: Estimate billable human conversations and Lyro conversations separately, because both drive the monthly price. Data is stored in the EEA, but the contracting party is US-based and the AI terms list Anthropic in the US as a subprocessor. US buyers should review CCPA duties. Under Article 50 of the EU AI Act, customers must be told they are talking to an AI agent. SSO is listed only for Premium.

Fin is an AI customer agent from the company formerly known as Intercom, owned by Salesforce since September 2026; it resolves customer requests across chat, email and voice and can run on Intercom's own helpdesk or on third-party systems.

Key functions

• Fin resolves customer requests across chat, email, voice, Slack and social media
• Voice channel using the Apex Flash model for low-latency replies
• Fin Operator automates back-office customer operations tasks

Compared with Gladly

• Publishes a price (from $19 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Names 4 security certificates, Gladly 1.

Check before buying: Outcome pricing makes costs rise with volume, so model expected resolutions and the monthly minimum for standalone use. Choose EU data residency if you serve European customers, and review the DPA and sub-processors in the trust center. SSO requires the Expert plan.

Freshdesk is the helpdesk of Freshworks for small to large service teams, covering ticketing across email and other channels, with the Freddy AI Agent for automated resolution, a Copilot for agents and AI-based insights.

Key functions

• Freddy AI Agent resolves customer requests and takes actions
• Freddy AI Copilot prioritizes work and recommends next steps
• Freddy AI Insights analyzes trends and root causes (Enterprise plan)

Compared with Gladly

• Publishes a price (from $19 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Names 3 security certificates, Gladly 1.

Check before buying: Add the costs for AI agent sessions and Copilot seats to the base price per agent. Select the EU data center at sign-up if you serve European customers, and request the DPA and sub-processor list from the trust center.

Freshservice is IT service management software from Freshworks for service desks of all sizes. Its Freddy AI features suggest replies, summarize tickets, answer employee requests through an AI agent and analyze ticket trends.

Key functions

• Freddy AI Copilot helps agents with reply, summary and resolution suggestions (add-on)
• Freddy AI Agent answers employee requests on its own (Enterprise, 1,200 sessions per year)
• Freddy AI Insights analyzes ticket trends (Enterprise)

Compared with Gladly

• Publishes a price (from $19 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Names 7 security certificates, Gladly 1.

Check before buying: Budget for the Copilot add-on at $29 per agent per month, since the plan price does not include it. Choose the EU data center at signup, because an account stays pinned to its region. Review the subprocessor list, which names the AI model providers, and the data processing agreement in the trust center.

Front is a customer service platform that turns shared inboxes for email, chat, SMS and social channels into a ticketing workspace. AI add-ons automate replies, draft answers, review quality and estimate customer satisfaction.

Key functions

• Autopilot AI agent handles email, chat and Slack requests using playbooks
• Copilot drafts replies, answers questions and summarizes threads
• Smart QA scores every ticket with AI scorecards

Compared with Gladly

• Publishes a price (from $25 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Different pricing model: per user instead of contact for pricing.

Check before buying: Seat prices rise with the plan, and AI features are add-ons outside Enterprise, so model the total per seat plus Autopilot usage. Request the EEA hosting region before setup; the subprocessor list names OpenAI and Anthropic in the US and Azure in several European countries for AI functions. Smart QA scores individual agents, which touches employee monitoring rules in some US states and the EU.

Help Scout is a helpdesk for small and midsize support teams that combines a shared inbox, a knowledge base and a website chat widget, and adds AI for reply drafts, summaries and automated answers.

Key functions

• AI Answers replies to customer questions in the Beacon widget from the knowledge base
• AI Drafts writes reply drafts from past replies and Docs articles
• AI Summarize condenses long conversations

Compared with Gladly

• Publishes a price (from $25 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Different pricing model: per user instead of contact for pricing.

Check before buying: The subprocessor list shows AWS hosting in the US and names OpenAI and Anthropic in the US for AI features; an EU hosting option was not listed at our check in September 2026. The vendor states that customer data is not used to train OpenAI's base models. Budget AI Answers resolutions separately from seats, and note that SAML single sign-on is an add-on below the Pro plan.

MaestroQA is a quality assurance and conversation analytics platform for customer service teams at midsize and large companies that grades interactions with AI and surfaces coaching and risk signals across all conversations.

Key functions

• AI-powered quality assurance grades interactions automatically
• AskAI answers questions about conversation data in plain language
• AI coaching surfaces behavioral coaching across all conversations

Compared with Gladly

• Publishes a price (from $185 per month); Gladly quotes on request.
• Can store data in the EU; Gladly states no EU option.
• Names 4 security certificates, Gladly 1.
• Different pricing model: freemium instead of contact for pricing.

Check before buying: The platform grades individual agents, which counts as employee performance evaluation; in the EU this raises works council and GDPR questions, and in the US check state rules on employee monitoring. Note that the listed LLM provider processes data in the US. The vendor publishes prices for Free, Starter and Growth; Enterprise is by quote.

Zendesk is a customer service platform with ticketing, messaging and voice that adds AI agents for automated resolution, a Copilot for human agents, a knowledge graph and automated quality assurance, for companies from small teams to enterprises.

Key functions

• AI Agents resolve requests in chat, email and voice, billed per automated resolution
• Copilot recommends next steps to agents
• Quality Assurance scores all interactions automatically

Compared with Gladly

• Publishes a price (from €19 per user/month); Gladly quotes on request.
• Offers a free trial; we found none for Gladly.
• Can store data in the EU; Gladly states no EU option.
• Names 7 security certificates, Gladly 1.

Check before buying: Choosing the EEA data center requires the Data Center Location add-on, so include it in the quote. Estimate automated resolutions to forecast AI agent costs. Automated QA scores agent performance, which touches employee monitoring rules in the EU and several US states.