Gong alternatives: 12 tools compared (October 2026)

Avoma is an AI meeting assistant and conversation intelligence platform from a California-based vendor for sales, customer success and RevOps teams. It records and transcribes calls, writes notes and follow-ups, scores calls for coaching and flags deal risks.

Key functions

• AI notes, transcription in more than 70 languages and follow-up emails after every meeting
• Ask Avoma answers questions about one meeting, Global Ask Avoma across many meetings
• AI Call Scoring and coaching recommendations in the Conversation Intelligence add-on

Compared with Gong

• Publishes a price (from $19 per user/month); Gong quotes on request.
• Offers a free trial; we found none for Gong.
• Targets companies under 50 employees, which Gong does not.
• Different pricing model: per user instead of contact for pricing.

Check before buying: All data is hosted on AWS in the USA; the privacy policy references the EU-U.S. Data Privacy Framework for transfers. Recording laws differ by US state, and some such as California require consent from all parties. AI Call Scoring evaluates employee performance, which can fall under EU AI Act high-risk rules from December 2, 2027. Mutually signed DPAs and SSO are listed for Enterprise only.

HubSpot Sales Hub is the sales module of the HubSpot customer platform, aimed at small and midsize companies, with a free plan, deal pipelines, sequences and AI features that score deals and turn call notes into CRM updates.

Key functions

• Deal Scoring ranks deals by likelihood to close
• HubSpot Notetaker records meetings and prepares customer context
• Deal Progression suggests CRM updates and follow-ups from calls and emails

Compared with Gong

• Publishes a price (from $7 per user/month); Gong quotes on request.
• Can store data in the EU; Gong states no EU option.
• Targets companies under 50 employees, which Gong does not.
• Different pricing model: freemium instead of contact for pricing.

Check before buying: Account region is assigned by IP location at sign-up, so choose the data center deliberately. Budget the one-time onboarding fees for Professional and Enterprise and the HubSpot Credits that AI features consume. Recording calls with the Notetaker needs consent from participants under US state laws and GDPR.

Nooks is an AI sales platform for outbound teams. It combines a parallel dialer, multichannel sequences, buying signals and call coaching, and syncs with CRMs such as Salesforce and HubSpot. It suits sales development and account teams that prospect by phone and email.

Key functions

• AI Dialer dials several numbers in parallel, detects pickups and logs voicemails, notes and next steps automatically
• AI Sequencing researches contacts, drafts personalized messages and recommends next steps across email, phone and social
• AI Coaching scores calls automatically, builds role plays from real calls and shows live prompts when objections come up

Compared with Gong

• Names fewer security certificates: 3, Gong 6.
• Strong in the same markets as Gong: United States.

Check before buying: Check how outbound calls, texts and emails fit US rules: the TCPA and the Telemarketing Sales Rule for calls and texts, CAN-SPAM for email, and state laws on call-recording consent. Servers are in the United States, and a choice of hosting region was not found on the pages we reviewed in October 2026. Coaching scores individual reps, so agree internally how scores are used.

Otter.ai is an AI meeting assistant that joins Zoom, Microsoft Teams and Google Meet calls, transcribes them live and writes summaries with action items. Individuals can start on a free plan, and teams use shared workspaces and CRM connections.

Key functions

• Automatic transcription of Zoom, Microsoft Teams and Google Meet
• AI summaries with action items after each meeting
• AI chat answers questions across one or many meetings

Compared with Gong

• Publishes a price (from $8.33 per user/month); Gong quotes on request.
• Targets companies under 50 employees, which Gong does not.
• Different pricing model: freemium instead of contact for pricing.
• Names fewer security certificates: 1, Gong 6.

Check before buying: Data is stored in the US, so EU companies should review transfer terms and the subprocessor list. Recording laws differ by US state, and some require consent from all parties. Otter uses de-identified user data to train its own models, so check whether that fits your policy. SSO is Enterprise only.

Highspot is a sales enablement platform for go-to-market teams. It manages sales content, sales plays, training and coaching in one place and adds AI agents, role play and meeting analysis. Highspot now belongs to Seismic.

Key functions

• AI-powered search and answers grounded in approved sales content
• Deal Agent assesses deal health across CRM, meetings and buyer engagement
• AI Role Play for practicing sales conversations with feedback tied to your skill framework

Compared with Gong

• Targets companies under 50 employees, which Gong does not.
• Names fewer security certificates: 3, Gong 6.
• Strong in the same markets as Gong: United States.

Check before buying: Role play scorecards and AI feedback on meetings evaluate individual sellers, so check whether this counts as employee performance evaluation, which the EU AI Act treats as high-risk from December 2, 2027. Meeting recording needs the consent required under US state laws. Hosting regions were not published on the pages we checked in September 2026; request them with the DPA. After the Seismic merger, clarify the product roadmap for your contract term.

Outreach is a sales engagement platform for midsize and large revenue teams that runs email and call sequences, records conversations and adds AI agents for meeting preparation, deal questions and workflow automation.

Key functions

• Outreach Omni answers questions and takes actions on accounts and opportunities
• Meeting Prep Agent writes briefings before calls
• Agent Studio builds sales workflows visually

Compared with Gong

• Can store data in the EU; Gong states no EU option.
• Names fewer security certificates: 4, Gong 6.
• Strong in the same markets as Gong: United States.

Check before buying: Estimate AI credit consumption before choosing a package, since actions draw on the pool and extra credits cost more. Data location is set in the data processing terms, and the privacy page states EU data can be hosted in the EU. Call recording needs consent under US state laws and GDPR.

People.ai, now called Backstory, is a revenue intelligence platform for sales and revenue operations teams. It captures email, meetings, calls and CRM records to produce forecasts, deal summaries and risk alerts.

Key functions

• Forecasting analyzes meeting transcripts, emails and CRM data
• Deal Summaries and Risk Headlines condense deals and risks
• Backstory Assistant and Situation Search answer questions about deals and accounts

Compared with Gong

• Different pricing model: usage-based instead of contact for pricing.
• Names fewer security certificates: 2, Gong 6.
• Strong in the same markets as Gong: United States.

Check before buying: Prices come by quote only, so ask what a connected person includes and how consumption beyond the package is handled at renewal. Data is hosted in the US, so check transfer terms in the DPA. The tool analyzes employees' emails, calls and activity, so review state employee-monitoring notice rules such as New York's and California privacy law for employee data. In the EU, uses that evaluate individual performance can count as high risk under the AI Act.

Crystal is a personality data platform that predicts DISC personality profiles of business contacts and shows them in a Chrome extension on LinkedIn. Sales and account teams use it to prepare meetings and adapt their communication.

Key functions

• Predicts DISC personality profiles from publicly available online data
• Chrome extension shows personality profiles on LinkedIn
• Meeting prep briefs with notes on communication style and motivations

Compared with Gong

• Publishes a price (from $49 per user/month); Gong quotes on request.
• Targets companies under 50 employees, which Gong does not.
• Different pricing model: per user instead of contact for pricing.

Check before buying: Crystal creates personality profiles of people who have not agreed to it. In the EU and UK this is profiling under the GDPR and needs a legal basis and information for the data subjects, so have your data protection officer review it first. Treat predictions as hypotheses; the vendor does not publish accuracy figures on the pages we checked. Using Crystal Assessments on employees in Germany touches co-determination under Section 87(1) No. 6 BetrVG.